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Lisa Shufro

Curator & Convener

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IEG World

IEG World is the largest annual trade conference for sponsorship marketing. After being acquired in 2018 by leading e-sports experiential marketing agency Engine Shop, leadership sought a refresh of the even, including a future-focused lineup of business leaders. The program, themed “Blur” focused on “mass niche” trends and the convergence of traditional marketing silos.

Featured below: Away CEO, Jen Rubio, former United Airlines CEO Oscar Munoz, Museum of Ice Cream co-founder Manish Vora, Activision Blizzard CMO Daniel Cherry, and digital performance artist Chagall.

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